Plus Minus is recognized for all innovations in designing mixed-use, adaptive reuse, retail and office products. The complete regeneration project of the headquarters of an insurance company in the suburban city of Marousi, in the northeastern part of Athens, involved the strategic renovation of a privately owned office floor. The project was completed in two months while the company remained fully operational. Architectural, construction and graphic services for the renovation of an existing 200 square-foot office premises included rescheduling the master plan and repositioning all areas and departments, which would be characterized as simple and pragmatic in design. Flexible spaces, that would grow as their needs changed, were introduced. One of the fastest growing insurance companies requested an urban office feel with a “fun, exciting, dynamic” environment reflecting their dynamic vision statement and a visual impact reflective of the company’s casual, youth-oriented vibe.


The new corporate offices required a well-planned workspace for maximum efficiency, and the creation of a healthy atmosphere in the premises that could affect the productivity of the company by enhancing the performance of its people. Often the most innovative solutions occur when an architect attempts to renew a structure whilst retaining the original footprint and as many features as possible. In this scenario it is necessary to either fit something inside the existing walls or create new space on top of what is already there. Both practices were taken under consideration during the planning, construction, furniture and graphic design process creating a rejuvenated workspace that can now undertake the maximum amount of employees and visitors.

The company’s brand message is now easily conveyed to the viewer and establishes an emotional connection to the firm and its services through a focused visual communication system that better defines the powerful corporate identity while establishing a stronger market position.



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